You can easily run a giveaway using the Giveaway option in the settings menu next to any of your patterns. Giveaways are for shop followers only so we'll draw a name of one of your followers and you can then add a note and gift them the pattern. This is a particularly useful feature if you are hosting a giveaway on social media or if you just want to encourage more crafters to follow your shop. Shop followers always gets notified about your new patterns and sales.